Great Seafood Sells - More than you might think

As the economy has gotten tougher and customers have looked to increase their buying power, seafood has become challenged to compete with other lower priced proteins in stores. Consequently, seafood has seen smaller increases in sales than any other proteins over the last 12 months. Consumers have transferred their food dollars from restaurants to the grocery store. In response to this and the need to work on tighter margins, retailers have been reviewing the viability of maintaining fresh seafood departments in every store. In some cases, based on the ROI per square foot, retailers have decided not to keep a service department and convert solely to a self-serve case. But, purely looking at ROI does not tell the whole story.  It does not provide the complete impact that a fresh seafood case can have on sales dollars and profits that a store generates.

One chain in particular discovered that the fresh seafood service case has a broad reaching impact on every department in the store. After removing a number of service cases, they found that store sales were suffering in most of the other departments. They noticed that a number of higher ticket items were showing softness in sales and that the average order size per customer was declining. Upon further inspection, it was determined that the withdrawal of the service seafood case drove customers to purchase their groceries elsewhere. These same customers tended to create more culinary experiences and drove the sales of many of the higher priced and potentially higher margin vegetable, dairy, grocery and meat items. Where the average consumer might have spent $75.00 per visit, the average service seafood case consumer would spend $125 per visit. Although the seafood department may represent only 2-3% of total sales in retail - the truth is that it has a greater impact on the success of the store. The results would lead one to believe that by effective merchandising of fresh seafood, highlighting its health and convenience benefits, and the cross merchandising of products, the percentage of customers who frequent the seafood case increases. This also generates a new contingent of customers who are interested in creating a culinary experience, not just a meal.

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Welcome!

 This is your place to learn about a wide variety of fresh and frozen seafood.  Posts will cover a variety of topics.  Expect to see focus features on individual species of fish such as Cod or Pollock.  You’ll also see articles comparing different species of Shrimp, Crab, or Lobster.  Some posts will have pictures of fish and will teach you how to handle and prepare them.  Other posts will focus on the seafood commodity markets, helping you to anticipate rises and falls.  We’ll explain the different species of wild Salmon, the different countries of origin for farmed Salmon, and how to choose which to use.  Additionally we will have a recipe section with our favorite seafood recipes and a glossary of fish terms that may stump you.  The seafood experts who will be contributing to this website have an average of 20 years of experience.  In general, our focus is on posting and publishing articles, as such we will be moderated and are not likely to post many responses.  We will review your responses however, and will do our best to reply to you off-line.  Feel free to email us with suggestions for future posts as well.  Again, this website is for you.  Thank you for your attention, and welcome to seafoodexperts.net!

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Confusion reigns in the Gulf….

I have only been buying the shrimp in earnest here at Stavis Seafoods for the last five years, so my historical perspective is a bit skewed when it comes to all time low pricing in certain markets. This year for sure, we have hit the ALL TIME low since Hurricane Katrina and beyond when it comes to domestic shell-on and peeled shrimp.  Up here in the New England states we really try and stick to using white shrimp from the Gulf, as our consumer tastes just prefer milder wild shrimp; but, we still keep our pulse on the brown markets as well. When 16-20 white shell-on domestic shrimp hit bottom about three years ago, many of the importers who were only focusing on tiger shrimp and other Asian species jumped in and bought truckload after truckload.

This year there are many factors in play that have driven the price to below the record low of three years ago.  The fuel costs have been relatively low, the fishing in the Gulf has been exceptional, the import prices of tiger shrimp have remained fairly stable due to lower production and the currency exchange and, frankly, the economy is still NOT improved enough for importers and speculators to jump in and make container load purchases unless they have prior commitments. These factors have resulted in lower and lower prices of both shell-on shrimp and peeled shrimp.

So are we at the bottom? Well, this is the BIG question for all of the buyers large and small out there.  If there is a significant weather event (hurricane season is upon us) and fishing gets interrupted, the prices could creep back up.  If suppliers hold their inventories and the economy does not improve, then the “sales for cash” could keep markets remaining weak. We are about to come into the Mexican wild season starting in October and if they have good catches, then the prices could remain low in the Gulf as well.

When my dad, Ed Stavis bought the shrimp here for over 30 years he would always say, “dealing in all of these markets is fun and interesting,” and boy was he right! He was the master and we still have the most animated discussions over the shrimp markets today.  Whether or not we are at the bottom of this market, the good news in this economy is that consumers can enjoy wild caught domestic shrimp in many forms at really affordable prices, and it should be on any and all menus in restaurants and in retail chains across America.

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Fresh Swordfish

While fresh swordfish can be enjoyed year round, perhaps the best time to do it is during the months of September and October. Off the coast of Halifax, Nova Scotia and surrounding areas just north and south of Boston lies the cold, clean, waters of the Emerald Basin, home to some of the largest, fattiest, and best tasting swordfish found anywhere in the world.

Harvested by long line Canadian fishing vessels, these large, Atlantic Ocean swordfish are prized for their freshness, firm meat, and taste. The cold water environment makes the fish nice and fat, giving the meat a lot of flavor, similar to marbling in beef. You can’t get these fish year round. They are mostly caught between late August and early November, with the majority of the fish landed in September and October.

If you are a lover of swordfish, now is the time to savor what you already enjoy. If you are curious as to what swordfish tastes like, you will get no better opportunity to have the “real deal” in these next two months. So the next time you wish to have swordfish, ask if it’s Canadian Basin swordfish. You will be glad that you did.

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South African Lobster Tails

These are cold water spiny lobster tails. They have the well deserved reputation as the world’s premiere lobster, offering unmatched freshness, taste and texture. Caught in the cold, clean waters of the coast of South Africa, this lobster is immediately processed on frozen-at-sea vessels to preserve freshness. Dramatically overflowing with meat, these sweet and mild lobster tails can be boiled, steamed or grilled. These Lobster Tails can be thawed and chilled prior to use, delivering added versatility during preparation and presentation.

The factory vessels fish in very deep water off of the coast of South Africa at an average depth of 900-1200 feet. The lobsters are caught in traps.

The shell is very thin and the meat to shell ratio is very high.

This lobster species is smaller than other lobsters. The majority of the lobster tails are in the 3.5 oz to 6.0 oz range.

Each size has a letter designation. The following is how the lobster tails are graded:

Tight size grading allows customers to keep South African lobster tails on the menu at an affordable price point.

Comparison of South African lobster tails to other cold water lobster species:

Suggested applications and preparations for South African Lobster Tails include:

Uses of Raw Extracted Meat

Medallions • Casserole dishes • Ceviche

Split Tails

South African Lobster Tail’s uniquely thin shell allows it to be split easily

Uses In-Shell

Surf & Turf • Broiled • Grilled • Boiled

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