What’s in a Name? Grouper
What’s in a name? Grouper
by Richard Stavis
One of the biggest strengths of Seafood is also its biggest weakness- the incredible variety of species available. A well recognized Seafood “name” is very valuable. It has the power to drive consumption and to maximize its value. In days past fishmongers would give these fish the name of the fish that they most closely resembled OR the name of a similar fish that had a high market value. Thankfully this practice is behind us for the most part, but there remains a patchwork quilt of products that resemble “famous name” fish as well as some fish that are able to claim those names even though they may not taste or look as you might expect them to. Our goal with this recurring column is to help consumers make informed choices, as well as, to make lesser known species more accessible.
The FDA defines Grouper as a number of subspecies in the Epinephelus genus of fish. It has a mild white fillet that is moist, dense, and a bit chewy. It’s a high value fish and it’s highly prized, especially in the southeast. Demand for it outstrips supply. It’s also the poster child for name fraud, and it’s rare in that the fraud still goes on to this day. Sometimes the importer is in on the scheme, sometimes it is being scammed from the processor. As this issue has come to the forefront most responsible importers (Stavis Seafoods included) have started DNA testing all incoming shipments of frozen Grouper to ensure that what they are selling is truly Grouper. This is less practical on fresh fish as it is often harvested and sold in smaller quantities.
What are some of the more common Grouper imposters? Historically exporters from Indonesia and Thailand have sold Sweetlip, Emperor fish, and Bonefish as Grouper. Swai/Basa/Pangassius (a future “What’s in a Name” subject) from Viet Nam took the U.S. by storm in the early 2000’s. One importer was convicted this past May of selling more than 1 million pounds of the fish as grouper, and that was just the tip of the iceberg.
A myriad of fresh fish have also been passed off as Grouper. Some of the wild species used have included Tripletail, Corvina, KingClip, Snook, and Snapper. We’ve also seen some farmed fish including Tilapia and Catfish being passed off as Grouper.
It is possible to ensure that what you’re selling can be or what you’re buying is legally Grouper, but is this the whole story? What comes to mind when you hear the name “Reef Cod”? Guess what- it’s a Grouper! This fish has now become very popular because of its name cachet, but is it the best option if you want to replicate the experience of Atlantic Grouper? Probably not- I’d go for Corvina! I ask again, what’s in a name?



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